DB Managers Blog

WHY MAGENTO IS The BEST E-COMMERCE PLATFORM

WHY MAGENTO IS The BEST E-COMMERCE PLATFORM

Why choose Magento? Just ask our customers. That’s the opening statement on their about page.  When they say “ask our customers”, they speak of over a quarter of e-commerce sites which run on the Magento platform. And this customer includes the big boys like technology giant Samsung, sportswear heavyweight Nike, and camera manufacturer Olympus, just to mention but a few.

For sure, website developers have numerous alternative platform to build on, like Shopify, Volusion, Bigcommerce and so much more.

  • But what exactly brings everyone back to Magento?
  • What makes it so special?
  • In short, why choose Magento?

 

  • OPEN SOURCE 

Presently, Magento comes in three versions. Magento Community Edition (CE), Magento Enterprise Edition (EE), and Magento Enterprise Cloud Edition (ECE). Built for people with zero programming skills, intermediate and advanced programming skills. Of the three, the Community Edition is open source, and indeed houses the largest community of e-commerce developers on the internet. The Enterprise Edition incorporates higher security standard with PCI Data technology. Suitable if security is a top priority for your businesses.

  • DESTINED FOR E-COMMERCE

It was meant for the job of e-commerce. The features Magento offers are comprehensive enough to provide developers with an easy to use interface to keep development time to a minimum. With well-defined navigation menus such as user Dashboards, Customers segmentation, Inventory Management, CMS option and lots more. All geared towards making web development on Magento a walkover.

 

  • HIGHLY CUSTOMISABLE

E-commerce businesses have different requirements as what is suitable for a fashion store may not be advisable for lighting or a furniture store.  Different strokes for different folks. And Magento being open source understood perfectly the need for an extremely customizable e-commerce development platform. And they deliver just that! Modifying layouts, and templates. Incorporating plugins and third party apps of your choice are just some of the tweaks that are possible if you know your way around.

 

  • SEO FRIENDLY

Building websites are one thing and making the websites as SEO friendly as possible is another thing entirely. But with Magento, it’s all under one roof! As a developer, worry less about optimizing each single page and URL on your website.  Magento saves you all those troubles as its source codes come with built-in features like URL rewrites, site maps, Meta tags, structures and lots more.

 

  • CUSTOMER SERVICE

Magento Enterprise users get unlimited customer service through 24/7 phone support and Web ticket support. As is the case with most open source platforms, Magento Community Edition users get virtually no customer service support. But yes, since it is an open source platform and there are so many users of Magento so there is a dynamic user community that provides solutions and insights to the development issues. A lot of information and resources are available in the Forum, and other support avenues like its Documentation, Sales Portal, General Information, and User Guide.

 

Everything an e-commerce site would need, Magento offers. Whether that be making online transactions or running backend processes efficiently, Magento has proven to be the go-to solution for developers with some level of coding expertise.

The number of users and the successes recorded by these businesses is evidence of the reliability of the Magento e-commerce platform. Though Magento has never been shy of its target market, symbolized by its Enterprise Edition, it also provides a platform on which intermediate developers could test their hands on website design, and at the same time keeping the cost at a minimum.

 

DBManagers.com, a Miami based ecommerce website development company, is proud to be a part of Magento community. DBM has over 19+ years of expertise in developing, running and managing ecommerce businesses of all sizes especially from lighting and furniture industry.

Do you know where your sales are coming from?

The key to having a successful ecommerce business depends on knowing where and how your visitors coming to your website. It is essential that you have the data related to your customers, online orders, geo-location of your visitors, and what they do on your website.

reports2

DBManagers.com’s back office provides helpful tools for user analytics, graphics about your sales and customers. With these tools you will be able to analyze the performance of your store and increase conversions.

Magento admin sales reports

Our clients’ success is our success. We believe that having tools that provide crucial data to our customers has the utmost importance.

DBManagers.com admin tools allow you to view sales by Country, State, Zip code, even places. You can filter sales based on dollar amounts, category, product attributes, whether the customer used a coupon to purchase or bought products on discounted prices. You are not limited by these only, you can also filter sales by order value, specific dates and more. Display and download reports by customer groups and more.

reports3

 

Magento sales reports by zip code

 

And see where you are shipping your products to. Get reports per city, state, zip code with google maps street view.

magento google maps geo location map

If you have questions or comments please do not hesitate to contact us

Is your website’s architecture done the right way?

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Before you can think of any seo or marketing for your website you should think of making sure that your website has the correct architecture. If your website’s structure does not comply with how google or other search engines crawl and index websites, then you will have an uphill battle against the engines.

Search engines have evolved incredibly in the past decade. Their goal is to provide the best and most accurate information to the users. To be able to do this search engines have developed and applied countless algorithm changes. In recent years google has made many algorithm updates to how they crawl and index websites in their index. From duplicate content issues, link portfolio analysis to mobile usability in recent weeks.

Of course the speed of your website is another factor in how it ranks in search results. The speed depends again on the website architecture as well as the system configuration of your server/hosting.

The success of your ecommerce business depends on how well your website’s infrastructure is and how your content is written and linked within your website. Of course while there are hundreds of ranking factors on google’s organic results, you must first make sure that in house work is done correctly before expecting any good results from the search engines. From optimizing page titles to articles and other content on your site, all elements have to work together for a successful ecommerce website.

If you would like us to analyze your website and let you know where you stand please contact us.

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