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Why do you need website maintenance? – How much does it cost?

Your website is an essential tool for establishing the credibility of your business and building trust with your target audience. That’s why it’s important to invest in a fast, secure, and well-designed website. However, once your website is built and you start running it, you must consider website maintenance services.

Website maintenance is another essential tool to keep your site running without issues. There are many areas that need to be taken care of and updated from time to time, like the site’s design, content, hosting costs, domain, and marketing. To help you get the most out of the website maintenance for your business, in this article, we will tell you more about the website maintenance types, costs, and frequency.

You’ve probably run into a website that looks like it hasn’t been updated for a long time. It has an outdated design, loads slowly, and is hard to navigate. You don’t want this for your website! A well-maintained website has many advantages – it’ll load faster, rank higher in search engines, run smoothly across desktop and mobile devices, make plenty of sales, and more. And that’s why you need website maintenance on a regular basis.

Website maintenance provides your audience with a high-end user experience. The design of your website will be modern, functional, and users will be able to easily find what they’re looking for. On top of that, website maintenance will keep your site safe from hacks and bugs. Updating the software means that your site is up and running.

If you don’t do regular website maintenance, your site could be hacked. Another thing that could happen is the website crashing or not working well on mobile. This will cause displeasure to your audience and they will leave your site, meaning you’ll be losing sales!

What are website maintenance types?

Your business website is like a car – if it’s not regularly maintained, it will break down at some point. Since you’re growing the online presence of your business, you need to stand out from your competitors and ensure your website is always up and running.

There are a lot of factors that make up a website. From hosting to development, design, security, content, marketing, and more. As a result, there are different types of website maintenance that focus on these factors. Here, we’ll break down the most important maintenance types you should consider for your business website:

Content Maintenance

It’s important to have high-quality content on your website in order to retain visitors and have a high ranking on search engines. Your content might be perfect when you publish it, but it’s always a great idea to get back to it and make updates. If you wrote a post a couple of months ago, it might not be relevant right now so it needs to be updated. Regularly maintaining your website content will improve your rankings and you will be serving up-to-date information to your audience, which is always appreciated. Google always ranks websites that have fresh and new information on their pages.

So, how to maintain your content? You can update your blog posts with popular and competitive keywords, or your landing pages with more relevant information. Moreover, you can always update your “About Us” page and share some exclusive details with your readers, so they can trust you more.

CMS Maintenance

A Content Management System (CMS) is software that helps users create, manage, and update content on a website without coding it. Therefore, CMS maintenance is another important factor in keeping your website safe and stable.

Having a well-maintained CMS will ensure that your site stays away from viruses, especially if you’re using an open-source CMS like WordPress. This will make your visitors happy and keep them on your site.

To maintain your content management system, we recommend you keep your site backed up. You can do this by scheduling regular automatic backups and double-checking your backup files.

Moreover, make sure to do compatibility checks and ensure that all plugins and integrations are compatible with your website. Finally, regularly check your site’s links to ensure they all work and don’t send users to a non-existent page.

Hosting Maintenance

Web hosting is a type of Internet hosting service that allows you to make your site accessible via the web. It’s basically a company that stores all files from your site and delivers them to the users. There are different web hosting services at affordable prices you can take a look at.

The hosting is the home for your website, so it needs to be regularly maintained and kept up to date.  Just like the CMS maintenance, so does the hosting maintenance requires regular backups, as well as software and plugin updates. Ensure that all your pages are loading without issues and that the outbound links don’t send users to error pages.

Usually, the company that offers hosting services will do maintenance on its own, but it’s always better if you manually check your website and make sure that everything is running smoothly.

Security Maintenance

No matter if you’re running a small or big business, one thing that never goes out of style is the need for your business website to be secure. When your site is secure, it means that your audience’s personal and financial information is safe. This builds trust among your community and will help you increase your audience and drive more sales.

So, how to keep your website secure? First of all, add HTTPS and an SSL Certificate. HTTPS (Hypertext Transfer Protocol Secure) is a protocol that provides security on the Internet, while the SSL (Secure Sockets Layer) certificate ensures that all activities on your site are encrypted. For example, if your website asks users to register, log in, make transactions, or publish comments, the SSL certificate will keep these details safe and secure.

Another important factor for maintaining a secure website is to keep your software and plugins up to date. Furthermore, when choosing passwords for your website, make sure that your passwords are unique and contain a mixture of letters, symbols, and numbers. Finally, choose a secure web hosting service so you can rest assured that your website is in safe hands.

Catalog Maintenance

If you’re running an eCommerce site, then you probably have a catalog of products that you’re promoting and selling. Therefore, keeping your products database updated is essential for the success of your business.

To maintain your products catalog, you need to regularly check the prices of your products and ensure that they’re up to date. At the same time, you have to make sure that the features of the products are explained in detail, and that their availability status is clearly specified. Your visitors have the right to know whether a product is available or not, and what it contains.

Furthermore, make sure to include tax and shipping details in your products catalog. This will help buyers to calculate the prices without hidden costs. Finally, we recommend you include high-quality images of the products in your catalog, along with user-friendly descriptions. This will be beneficial both to the search engines and to the end-users!

Platform Maintenance

ecommerce platforms

Nowadays, many websites are created with professional website builders, also known as website platforms. Among the most popular website platforms are WordPress, WooCommerce, Magento, Shopify, and more. So, if your website is built using one of these platforms, don’t forget to keep the platform modern and updated.

As we’ve mentioned above, maintaining a website platform involved keeping track of software and plugin updates, as well as content updates. Go to the platform’s settings and see if the developer released a new software update. If there is an update, make sure to install it. This will improve your website’s security and user-friendliness.

In addition, check the plugins and do the same if there are some available updates for you. And finally, if you’re using a special theme for your website, ensure that it’s always up to date!

How much does it cost for website maintenance?

The costs for website maintenance depend on the type and size of your website. For example, if you have a smaller, personal website, the price will be around $50 per month. On the other hand, if you’re running a bigger, eCommerce website, the maintenance costs could reach $3,000 per month.

How often should you update a website?

There are no fixed rules on how often should you update a website. However, it’s recommended to conduct monthly website maintenance to make sure that everything runs seamlessly, without errors.

Regular maintenance (on a monthly basis) will help you confirm that the software is up to date and that the website platform you use is updated with the latest plugins and integrations. Additionally, through monthly website maintenance, you’ll ensure that there are no bugs that cause a negative impact on the website’s performance.

If you’re looking for more professional website maintenance services, you can opt-in for quarterly or yearly services from professional maintenance companies. This will help you with more technical aspects of your website, including backups, security, firewalls, core updates, and hosting issues.

Corporate Website Maintenance

A corporate website is a type of website that officially represents a business on the Internet. It’s usually composed of a landing page for advertising the company’s services or products. Therefore, it’s extremely important to maintain such a website and make it updated at all times.

You can use the above-mentioned maintenance types to ensure your corporate website is secure and user-friendly. Regularly check your content and update it according to the products and services you offer. Examine the security of your web hosting and look over the plugins and integrations of your website. A secure and fresh corporate website will keep your users happy!

E-commerce Website Maintenance

magento webpos

An e-commerce website is a type of website that allows you to sell physical goods, services, or digital products over the Internet. Through an e-commerce website, users can purchase products, while you can accept payments, manage shipping, process orders, and provide customer service.

We cannot express how important is to maintain an e-commerce website and guarantee that it’s always secure and updated. Since an e-commerce site involves collecting the personal and financial information of the users, it’s highly important for it to be secure and SSL-encrypted. On top of that, you must do regular checks of your products and ensure they are user-friendly and contain relevant descriptions. Learn more in our eCommerce website maintenance pages

Personal Website Maintenance (WordPress)

A personal website, also known as a blog, is a type of website where a writer or group of writers contribute to different subjects and share their opinions. This website contains blog posts with text, pictures, videos, animated GIFs, and links from other posts or websites. Nowadays, personal websites are very popular, and more and more people are launching them to have a place where they can express their opinions through content.

In order to maintain a personal website, you must do content maintenance on a regular basis. As we’ve explained above, having high-quality and unique content will keep visitors to your site, as it will provide value to them. For that reason, ensure that your blog contains up-to-date information with competitive keywords and links. At the same time, make sure to check the security of your website by updating the software and plugins you’re using. Check out our WordPress website maintenance page for more info

In Conclusion

Your website is far too valuable to let it fall. Website maintenance will keep your site up and running and will bring more and more users.

Website maintenance costs are different depending on the website’s size and type, as well as on your strategy. In this article, we’ve explained the most important types of website maintenance, including web hosting, SSL certificates, content, security, and CMS.

If you’re a smaller business and don’t want to spend much money on website maintenance, start with doing manual maintenance on a monthly basis. Once you feel that you cannot do this on your own, you can pay for professional maintenance services so that you can focus on other aspects, like marketing.

Now that you’ve learned the most important aspects of website maintenance, as well as its pricing, it’s time to set a maintenance strategy and keep your website up and running!

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